UK Kitchen Retail Market Research Report 2009 from MTW Research
A new market report from MTW Research on the UK Kitchen Retail market in 2009 has found that whilst fears of a “double-dip”
The new report, based on sales figures from the kitchen products market, identifies a number of key factors which should prevent the UK Kitchen Retailer and Installer market from experiencing further substantial decline in the short term, and identifies areas of opportunity for growth in the future. Lead analyst for the report, Mark Waddy points to “Tentative signs of, if not a recovery, then a cessation of price decline in the housing market, with the most optimistic sign of growth this year as house prices in June rose by 0.9%”. According to MTW, like for like retail sales rose by 4.6% in April 2009 suggesting a relatively rapid return to growth in the wider UK economy and “cautious optimism” for the kitchen products market.
The report also identifies a change in consumer behaviour with buyers of kitchen furniture and appliances reportedly seeking a wider choice of products, coupled with factors such as brand, technology and innovative design becoming increasingly important as consumers seek to ‘trade up’ from lower value products sourced from more price competitive channels such as the DIY multiples. MTW suggest that this trend has underpinned the independent kitchen retailers in terms of value performance in recent years, who are likely to continue to seek to exploit this change in consumer behaviour in the medium to longer term.
MTW claim the report is based on sales from more than 70% of the industry by value and found that the kitchen retail and installation distribution channel remains characterised by a significant level of fragmentation in volume terms, with a large number of independents active in the sector. The report suggests that this in part is due to the ongoing level of assistance for the independents from the manufacturers, particularly in terms of price support. This, coupled with a focus on differentiation in terms of service and product offering suggests a relatively bright future for the independent retail channel in the medium to longer term in terms of maintaining current market share of the UK kitchen products market.
The report provides a comprehensive review of the UK kitchen retailer and installation market in 2009 and forecasts sales to 2013 as well as ranking the retailers and providing sales estimates enabling market share estimation. In addition, MTW have also produced an effective method of profiling each retailer’s financial health and illustrating key financial performance indicators through their ‘at a glance’ charts. The report package also includes mailing, telephone and contact details for 90% of the market, providing comprehensive industry analysis and a useful sales & marketing tool. The report is available to purchase from GBP375 from MTW Research’s website where a free sample is available to download or by calling 08456 524324.
Photo:
http://www.prlog.org/
