‘Web-to-Print’ to Radically Transform Company Marketing Strategies

PRLog (Press Release) - Aug 17, 2009 -
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report that provides information about using ‘web-to-print’ as a tool for document management, marketing, and branding.

According to the report “Web-to-Print: Transforming Document Management and Marketing” available at http://www.reportbuyer.com/go/DPR00004 web-to-print is transforming the way that marketers, from the smallest to the largest, are viewing print. No longer restricted to online print ordering, technology is radically transforming companies' marketing strategies, offering them everything from centralized brand and document management to 100% personalised and customised marketing collateral with the potential to revolutionise how they communicate with customers.

The education process on web-to-print can be tricky, however. Printers often don't know how to get started educating their customers and prospects. Marketers don't always know where to go for the most reliable information.

This new 80 page report is designed as a standalone primer or as a plug-and-play tool for educating employees, customers, and prospects. Single-site, enterprise, and vendor/association licenses enable distribution within your company and, for printers, service providers, and vendors, to existing customers. Portions of the content may also be used in sales presentations, seminars, prospecting newsletters, and other marketing touches.

Without over-simplifying, the report provides the basics of web-to-print as a tool for overhauling document management, marketing, and branding. It examines how Web-to-print is reshaping print marketing by changing cost structures, changing document management models, and driving customisation and personalisation.

The report “Web-to-Print: Transforming Document Management and Marketing” is available from Report Buyer at:
http://www.reportbuyer.com/business_services/printing/web...

Report Buyer product ID: DPR00004

About Report Buyer.
Report Buyer (http://www.reportbuyer.com/business_services/printing/ind...) is the independent online store for global business information. The website now lists more than 100,000 company overviews, market research reports, industry studies and business books from over 280 specialist publishers. Thousands of professionals from across the world make ReportBuyer.com their first choice in their search for quality business insight.