New Report Explains How to Maximise Personalised URL Potential

PRLog (Press Release) - Aug 17, 2009 -
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report studying the role of personalised URL’s in increasing the effectiveness of company marketing programs.

According to the report “Personalized URLs: Beyond the Hype” available at http://www.reportbuyer.com/go/DPR00003 personalised URL applications have a wide variety of uses, including sales prospecting, customer surveying, event registrations, information dissemination, and obtaining customer and user feedback. But while they have generated a lot of success, they have generated a lot of disappointment too, primarily because of a lack of realistic expectations.

This report provides a no-nonsense look at the role of personalised URLs and 1:1 printing in increasing the effectiveness of companies' marketing programs. It looks at key application categories, "best in class" case studies, lessons learned over time, and best practices for optimising their use. Printers and marketers can optimise the value of this report by purchasing an enterprise license for broader marketing and education.

The report illustrates its points using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key personalised URL categories, including llead generation, cross-sells and upsells, event registrations, information dissemination, and customer retention and loyalty. Special emphasis is placed on the importance of changing the way marketers evaluate the cost-effectiveness of print marketing, including a shift to cost per lead, cost per sale, and return on investment.

The report “Personalized URLs: Beyond the Hype” is available from Report Buyer at:
http://www.reportbuyer.com/business_services/printing/per...

Report Buyer product ID: DPR00003

About Report Buyer.
Report Buyer (http://www.reportbuyer.com/business_services/printing/ind...) is the independent online store for global business information. The website now lists more than 100,000 company overviews, market research reports, industry studies and business books from over 280 specialist publishers. Thousands of professionals from across the world make ReportBuyer.com their first choice in their search for quality business insight.