Myboot.com.au
Based on a survey by the Australian Bureau of Statistics, summary of outputs from the 2005-06 Business Characteristics Survey (BCS) relating to business use of information technology has shown that proportion of businesses with Internet access via broadband connections was 82.5% in 2005-2006. That was a significant increase by 32% from the previous year. Australian businesses are clearly making huge inroads on the Australian online media.
One the best ways to leverage your time and resources is to let information technology do the work for you! The great benefit of today’s information technology, particularly Internet, is that it allows easy access to information and knowledge just a click away regardless whether you are running a small business or managing a corporation. Internet helps us to level the playing field.
Launched in May 2008, Myboot has grown to over 300,000 page views per month and is set to break the million mark by end of 2009. There are over 400,000 businesses listed in Myboot and the number is growing daily.
From a recent statistic in Myboot, there were an increased number of business listings from retail and grocery stores categories. New listings for Hobby Shops, Food Stores, Furniture Stores, Pawn Shops, Florists, Fish and Tackle Shops, for example, were steadily and significantly growing in Sydney, Melbourne, Brisbane, Perth and Adelaide. Hobart and Darwin were also expected to grow in the near time.
The process of creating a business listing is user friendly and businesses can get good results even in the first time. Businesses can publish their portfolio, completed with products and services on the Internet using a straight forward tool and mechanism in Myboot. In addition to standard business details such as address and telephone, business listing in Myboot comes with automated street directory map and street view. As an extra advantage which can be hardly found in other online business directories in Australia, Myboot provides integration between business and suburb profiles. It means that prospective customers can easily find the business when they access details of certain suburb.
All business pages are completed with in-built and automated meta tags. It means that all pages in Myboot are optimized for top search engine results. This is one of the key differences with other business directories in Australia.
Businesses can advertise their products and services, not only in their business page, but also in Classified Ads pages. The beauty of Myboot Business Listing is the close integration between Business, Classified Ads and suburb profiles. Business can access more customers from personal classified listings. This is a clear advantage provided by Myboot Business Listing.
As a summary, the trend has shown that small businesses are moving to Internet media as one of the best ways to grow their business. On the other hand, Myboot has the best value advertising in Australia today. It is proven by the above real benefits that can now be enjoyed by businesses listed in Myboot. Most of the other business directories in Australia only provide traditional and stand alone business listing with limited value-add to businesses nowadays.
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