Two local professionals, Jessi LaCosta and Catherine Mattice, have joined to help coaches, HR professionals, business owners and supervisors facilitate change away from damaging behaviors. They will offer steps and tools for improved employee engagement, team productivity and positive internal and external brand awareness so professionals can move their teams and company forward.
LaCosta and Mattice offer this “Healthy Workplace Workshop” as an introduction to how dealing with workplace bullying and developing brand leadership can increase customer loyalty and retention, foster excellent product quality and services, improve teamwork and cross departmental interaction and improve sales and profits. In addition to learning tips, tools and processes to execute for a healthier, more effective work place, each participant will be able to take an individual work style assessment .
The workshop will be held: September 23 from 8am – 12 noon at the Eastridge Corporate Offices. Cost is $169 for workshop, assessment and debriefing. Visit http://www.bluerio.net/
Brand Leadership is a systemic approach to healthy, productive and sustainable growth for organizations. It is the methodology behind how an organization functions in comparison to the solutions and promises it makes with all its stakeholders:
When an organization leads with its vision and executes it in a way that lives up to expectations – it extends its brand awareness – ultimately sustaining and growing marketshare. Still if a company’s vision is blind-sided by destructive employee behavior the contrary may happen – high employee turn-over, disengaged staff, inefficient systems, unhappy customers, sales decrease and the brand that carries the organization weakens. All can affect the health and bottom-line effectiveness of the organization.
A 2007 study conducted by Zogby International indicated between 54 and 71.5 million Americans are victimized by a bully at work. American businesses spend over $180 million annually in absenteeism and turnover, workers compensation claims due to stress, reduced work product, lower levels of job satisfaction, communication breakdown and even a bad reputation within the community. Learn how to avoid this devastating situation.
Attend this first-ever workshop with an overview on how to handle workplace bully issues and achieve lasting positive change through brand leadership. Continuing Education Credits are approved for the International Society for Performance Improvement as well as the International Coach Federation.
• Healthy Workplace Workshop
• 9/23/09, 8 – 12 noon
• 2375 Northside Drive, Suite 330, San Diego, CA 92108
• Registration closes 9/15/09
• $169 (special pricing)
• Sponsored by the Eastridge Group
• For more information:
About The presenters:
Jessi LaCosta, of BlueRio Strategies is one of the leading authorities who focuses on organizational effectiveness through Brand Leadership, Visioning, Facilitation and Strategic Planning for mission-focused organizations and professionals. As a coach and strategist she has more than 15 years experience in reputation management, brand development and organizational communication. She has a BS in Corporate Media, an MA in Publication Design and a Certificate in Leadership. She is a dedicated volunteer for several San Diego nonprofits and serves as a board member at the University of Baltimore Alumni Association and just elected to the San Diego chapter's Organizational Network Board of Governors as the Co-Vice President of Marketing and Membership.
Catherine Mattice, of No Workplace Bullies, is currently an adjunct at National University, ITT Technical Institute, and California College, where she also serves on the Program Advisory Committee. She serves on the 2009 Board of Directors for ASTD San Diego, and works closely with the Board of the newly created International Association of Workplace Bullying headquartered in England. She holds Bachelors and Masters Degrees in Organizational Communication from SDSU, has presented her research on workplace bullying internationally, frequently appears on the local news, and has published nationwide.
*All participants will also have access to a WBI (Work Place Behavior Inventory.) assessment and a personal 45-minute one-on-one debriefing session.