ProofGB is fast becoming Great Britain's proof of age card of choice!

Aug. 14, 2009 - PRLog -- The Proof GB™ card aims to ensure that age restricted goods and services are only sold to those old enough to purchase them: it also helps those who may look younger than they are to prove their age.

Proof GB Cards are available to all ages and come in the following age bands.  Under 16, 16/17, 18+, 21+, 25+ and 60+.

These are the current age restrictions set out under various laws in the United Kingdom for the goods and services listed. These restrictions are correct at the time of launching the Proof GB™ website at www.proofgb.com

Age restricted sales list of products (SHORTENED)

Age 12, 15, 18: Video Recordings and DVD's

Age 16 and Over: Liquor Chocolates, Lottery Tickets and Scratchcards,
Party Poppers and Caps, Petrol

Age 17 and over: Crossbows

Age 18 and over: Alcohol, Butane Gas Lighter Fuel, Cigarettes and Tobacco,
Fireworks (excluding Party Poppers), Intoxicating Substances (Solvents),
Offensive Weapons (including Knives)

What is PASS?

The PASS scheme works for both the retailer and people of all ages. It ensures that the retailer has the confidence that the PASS accredited card is genuine and that the person has access to goods and services to which their age gives them legal access.

Determining the age of any person is difficult and is unlikely to get any easier. The pressure on retailers and their staff will continue to increase as technology enables fraudsters to produce
more sophisticated and authentic looking proof-of-age cards.

What does a PASS accredited card look like?

The cards carry standard information with a prominent PASS hologram.

A PASS accredited proof-of-age card will have the following:

• Date of birth
• Full name
• A passport standard photograph
• An image of the holder's signature (some cards only)


Branded Card Company Limited are the issuers and owners of the Proof GB product. They have been accredited by the Proof of Age Standards Scheme (PASS) to issue their own cards and also white label cards for brands and local authorities etc...

Branded Card Company Limited are also experts in the field of the programme management of all types of multi-functional cards especially innovative financial services products. BCC can provide customers with a variety of services, enabling them to create their own bespoke products tailored to their own brand.

BCC can produce a wide range of photo ID cards to meet specific client requirements whether this is a season ticket providing access to grounds or facilities, an employee card supporting a cashless policy at the workplace or a Proof of Age Standards Scheme (PASS) approved card.

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Pinnacle Marketing is a specialist strategic marketing consultancy whose purpose is to help business owners and managers achieve their marketing and business development objectives. We work with a wide variety of small and medium B2B and B2C clients.