Zuberance Founder & CEO Rob Fuggetta to Speak at CMAG Conference

Aug. 13, 2009 - PRLog -- San Carlos, CA – Rob Fuggetta, Zuberance Founder & CEO, is a featured presenter at the 43rd Computer Market Analyst Group (CMAG) meeting on August 28, 2009 at the Seagate campus in Scotts Valley, CA. The presentation, “Brand Advocates: Understanding the World’s Most Influential Consumers,” gives attendees insights into how they can energize their company’s advocates to help drive sales.

The CMAG is an industry consortium of market research personnel from IT, hardware, software, and related service companies. CMAG was founded in 1990 to aid researchers in their efforts to use market information effectively, as well as to promote industry market research standards. Many of the sessions at the August 28th meeting are geared toward consumer engagement and social media, which Fuggetta builds on with his insights on how companies can identify and mobilize highly influential brand advocates.

Zuberance classifies advocates as highly satisfied consumers and business decision-makers who frequently recommend brands or products to others via online and offline. On average, about 40% of a company’s customers are highly likely to recommend the companies they do business with and the products and services they’ve purchased, according to Zuberance’s “Mobilizing Advocates, Driving Sales Now” survey.

Forrester’s research shows 94% of consumers say they trust recommendations from peers, while 84% of business decision-makers say Word of Mouth (WOM) is the #1 influencer of their purchase decisions. In many companies WOM recommendations generate 80 to 90 percent of their qualified leads. Depending on the company or product, a single advocate may be worth over one million dollars as measured by their ability to influence purchases - yet many companies do not know who their advocates are. Zuberance helps companies identify, mobilize, and track these advocates.

About CMAG
CMAG (Computer Market Analysis Group) is an industry consortium of market research personnel from IT, hardware, software, and related service companies. Since being founded in 1990, CMAG has grown to more than 250 representatives from over 40 companies.

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Zuberance is the leading WOM sales generation company, helping clients identify, mobilize, and track advocates. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage technology enabled services companies. For more information, visit Zuberance at www.zuberance.com, call 866.967.9746, or email lisa.omar@zuberance.com.