U.K. Based Dr Cap Announces the Availability of the New Era Summer Range

Aug. 13, 2009 - PRLog -- Dr Cap is Britain’s largest independent stockist of New Era 59FIFTY caps. Building on the momentum of its already expansive range of caps, Dr Cap has added 200 new styles – bringing the number of offerings from the company to well over 2000 different caps.

“The new summer additions to the New Era cap line serve to broaden the company’s reach and scope, as we strive to offer caps for the masses,” says the DrCap.co.uk marketing manager.

“Our goal in marketing 59FIFTY caps has always been to meet the desires of our client base, and what we see in our feedback from customers is that they want variety. Our core customer purchases several hats at once so that he or she may have a cap to match with whatever outfit they are wearing on a given day – or to match whatever activity they are going to be involved in.  So we are stocking what the customer wants.”

New Era caps are offered by Dr Cap in a wide range of designs, with many bearing sports team insignias, special artwork, licensed world-renown logos and in a variety of solid colors with no artwork or embellishments.

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Dr Cap is a UK based company, specialising in selling branded New Era 59Fifty Caps.
Set up in 2004 by Daren Duraidi and business partner Richard Lee, Dr Cap began its adventure in the shires shopping centre in Leicester on a retail merchandising unit, used to test the market to see if the idea would be successful. After its initial 6 month trial period, it was decided that the next natural step for the business was to move into a permanent home. After many months of searching, Daren and Richard came across its current home, 4, St Peters Lane, Leicester. Dr Cap, the high street store opened its doors on 17th December 2005 to much anticipation, and it was a proven success.

Visit http://www.drcap.co.uk