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Young ad professionals will put their ingenuity and elbow grease to good use. For the third year in a row, the Ad2 Denver Public Service Committee will create an integrated, pro-bono advertising campaign comprising services including:
-Market Research
-Strategic Planning
-Media Planning/Buying
-Production
-Creative Development (TV, Radio, Print, Collateral)
-Interactive Development (Web site, online advertising)
-Public Relations
Each year Ad2 clubs across the country produce public service campaigns for deserving nonprofit organizations. For Ad2 volunteers, the campaign is a unique opportunity to gain new hands-on, professional experience to build their resume while doing some good for Colorado causes. For the selected nonprofit, the campaign is a unique opportunity to receive advertising and marketing services they wouldn’t otherwise have access to, especially in today’s economy.
Ad2 Denver will work closely with the selected nonprofit to understand their needs and goals, and will then produce a tailored pro bono advertising campaign by March 2010. Utilizing donated time, materials and media, the team develops the full advertising campaign for little or no cost to the selected non-profit organization. Past campaigns have been valued at more than $100,000.
Application forms can be downloaded at www.ad2denver.com or by emailing publicservice@
For more information and to read about past Ad2 Denver public service campaigns, visit www.ad2denver.com.
Photo:
http://www.prlog.org/
