IndustryWizards.com Manages Dynamic Content with Lyris HQ

Aug. 12, 2009 - PRLog -- EMERYVILLE, CA –– Lyris, Inc., the online marketing expert, on January 21, 2008 announced that IndustryWizards.com has selected Lyris HQ to manage their email and Web analytics marketing needs.

IndustryWizards.com is a professional online network that connects industry experts, and provides their community of professionals with original content, research and additional resources. The site sends more than 100,000 highly targeted email newsletters per month to their membership base of 40,000 experts. IndustryWizards.com is leveraging Lyris HQ to dynamically generate and refine mailing lists based on real-time updates and changes to user profiles, allowing the site to tailor messages based on members’ interests and preferences.

“I don’t know of any other affordable solution that allows for the dynamic segmentation and updating of mailing lists in real-time,” said Louis Sirico, founder and CTO, IndustryWizards.com. “Additionally, Lyris’ Web analytics tools are among the most accurate Web stat tools out there. We’re looking forward to expanding the use of Lyris HQ for our community.”

Taking advantage of the integrative nature of Lyris HQ, IndustryWizards.com is using Lyris HQ’s Web analytics capabilities to measure Web site statistics on the site. The marketing team can now track where members are engaged and spending time, allowing them to better refine and target Web site content.

“Growing online communities, such as IndustryWizards.com, are looking for ways to improve their marketing effectiveness while minimizing cost,” said Blaine Mathieu, CMO, Lyris, Inc.  “Lyris HQ’s integrated approach allows marketers to manage email marketing, Web analytics, and more from one easy to navigate Web-based application. This simplicity enables organizations to spend less time and money on their online marketing initiatives, and more time engaging with community members.”

Supporting Resources
·   Customer video: http://www.lyris.com/media/video/industrywizards/lhq-indu...
·   Customer Profile: http://www.lyris.com/media/pdf/profiles/IndustryWizards_L...

Industry Wizards Sample Newsletters:
·   http://industrywizards.com/index.php?option=com_content&t...
·   http://industrywizards.com/index.php?option=com_content&task=view&id=525&Itemid=328
·   http://industrywizards.com/index.php?option=com_content&task=view&id=523&Itemid=328

About Lyris, Inc.
Lyris, Inc. (OTCBB-LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, www.lyrishq.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online and mobile marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and search engine marketing. Clients include ACCESS Systems Americas, American Apparel, Body Glove, Johns Hopkins University, JupiterMedia and Nokia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

# # #

About Lyris: Lyris is the online-marketing expert that delivers the right mix of technology and industry knowledge to help you simplify your marketing efforts and optimize campaign ROI.