NASBA, the Association of Channel Resellers, is the largest trade association of channel resellers in the United States. It focuses on building relationships between VARs, system integrators and other IT solution providers with leading technology vendors.
Host Rick Savoia interviewed NASBA Executive Director Frank Raimondi in a 23 minute segment that covered the advantages of joining vendor partner and reseller programs.
"There are two parts to the term 'tech business' ", Savoia said during the opening monologue. "You have 'tech' and 'business'. You can be the tech and run the business but if you want to start one you need to know something about both. That is where partnerships with both vendors and other IT businesses can help."
The interview can be heard in its entirety in The Force Field in Episode 35 - Partner With Your Vendors at http://www.theforcefield.net .
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About The Force Field
The Force Field is a podcast and portal for and about IT Service Providers including computer businesses, field service technicians, solution providers, VARs, independent contractors, resellers and other IT professionals.