The big man of media has got it wrong about online content. Net users have become used to getting high quality information free. Attaching a dollar sign will just annoy them and is a sure way to drive off the very people you are trying to attract.
Content providers on the internet need to learn to adapt and Harclubs Bartag of www.unabashedgeek.com is showing the way. His first novel Voula, a tale of love and lust in the insurance industry, is available for free download. If readers enjoy the book, they can pay what they think it is worth, starting at a miserly $0!
The only way to solve this dollar-sized problem is to start thinking differently. We are all used to the jolly good old-fashioned way of conducting capitalism. We go to the store, we pick out a loaf of bread, we pay the friendly person behind the counter a sum of money, and we take our newly acquired loaf of bread home. That worked fine when the store was up the road and the products were conveniently physical. We even bought information this way, in the form of newspapers and magazines.
Television changed things a little. We think we are getting television free, but what is really happening is that we have become the product. Advertisers can go to their handy media outlet and buy slices of audience to tempt with their products. It’s the same process, just back to front! Through advertising, the products are buying us, and in bulk.
Now the internet has changed things again, and capitalism is floundering. People can buy stuff without going to the store! Advertisers can’t buy audience by the slice! It’s all doom and gloom!
It’s time for capitalism to grow a pair and learn to adapt. Harclubs Bartag at www.unabashedgeek.com is showing the way with free and pay-what-you-
For more information or to download Voula, visit www.unabashedgeek.com. Or contact Harclubs himself at harclubs@unabashedgeek.com.
