Too many people think that getting traffic to their website is done after the website is built. They fail to realize that on-site optimization for good search engine ranking is built into their website - not added on. When a website is built by a company that does not offer search friendly composition, the task for optimizing this website is often like re-designing the whole site. I know well about this, as half of my clients, usually with a new website, come to me - http://webdesignbysteve.com for SEO (search engine optimization)
>> When you build a website, is it not intended to get visitors?
>> Do you want Google and Bing to know you exist?
>> Wouldn't it be nice to be on the first page for search terms related to your website?
... and finally ...
>> Do you want to pay twice to get this accomplished?
That's what too many people are doing. They are uninformed. They select a web design company that does only that, with little or no reguard for search engines. Then, once their site is fully developed, they seek out a company that can turn their content into SEO content. So why not do this when building the website?
... because you were not informed.
You didn't realize that there are web designers that also optimize your content for search engines. They utilize the required markup for optimal search, and adjust styling to blend with your design. They utilize meta data, a markup language seen only by viewing page source, to assist search engines to find and index your website.
SEO web designers also employ desk-top SEO software, just like the big-time SEO/SEM companies. WIth this software, your SEO web designer will find not only relative keywords, but will also find which keywords that you'll have a fair chance with. And the SEO software goes even deeper by analyzing all your competitor's websites.
Yes, it is possible to not only get great web design, but also to get your website on first page Google with an SEO web designer. Avoid all the confusion. Avoid paying twice to get your message out. Next time you need a website, get someone who designs and optimizes. Hire an SEO web designer.
... but there's more to it.
You don't want a "cookie cutter" website - one made with pre-programmed styles. You don't want a production oriented design company, rushing to get your job done.
You don't want "black hat SEO" used - that will get you banned from Google. You don't want a novice SEO programmer, one that doesn't keep up with search engine trends.
Avoid all the confusion. Avoid paying twice to get your message out. Hire an interdependent freelancer (me - http://webdesignbysteve.com)
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