LocateTV, a consumer facing service, is now taking ads for the first time. Its robust search tools allow users to easily discover all the ways to view specific TV shows, films or actors, whether on broadcast TV, online or on recorded media (DVD, HD-DVD etc). LocateTV tailors the search results to a user’s TV provider and offers a custom widget allowing individual users to get dynamic “Next On” data - displayed on their own web pages. LocateTV currently boasts more than one million users.
Brian Margolis, Business Development Director at LocateTV, commented: “As we begin to introduce ads on our site, it’s critical that we partner with a company that has a clear understanding of our users and the type of campaigns that would resonate with them. Giant Realm has impressed us with both their knowledge of today’s web-savvy entertainment enthusiasts and their ability to create custom campaigns for passionate communities such as ours.”
James Green, CEO, Giant Realm, Inc., added: “As the advertising industry continues to struggle to reach the 18 – 34 year old male demographic through traditional means, we are rapidly building our publisher group to encompass top communities appealing to all entertainment enthusiasts. LocateTV is a significant addition for us, as the site attracts a broad array of young men, whether they are interested in a particular actor or TV show or film.”
Since its launch less than two years ago, Giant Realm has become an online leader in capturing passionate audiences of male first movers. According to comScore’s June 2009 Media Metrix data, Giant Realm is number one in reaching comic book/anime/manga enthusiasts and is the top aggregator of game download sites. It is also ranked number three in comScore’s Gaming Information subcategory.
About Giant Realm, Inc
Giant Realm, Inc. (http://corp.giantrealm.com) is a rapidly- growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor. The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 60 million individuals worldwide and 22 million in the U.S. every month. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, William Morris Endeavor Entertainment and the Edison Venture Fund.
