Archer to Serve as Agency of Record for

PRLog (Press Release) - Aug 11, 2009 -
Archer to Serve as Agency of Record for Empire Attractions, LLC

Archer Communications, Inc., a full-service branding and integrated marketing communications firm located in Rochester NY,is excited to announce that it will serve as agency of record for Empire Attractions, LLC, New York’s newest themed event and entertainment provider.

Empire Attractions, recently established by Doug Waterbury, owns and operates a variety of venues throughout the State, including the Sterling Renaissance Festival, Screamers’ Hollow and the newly created Celtic Rock Festival, located at the Sterling Festival Grounds in Sterling, NY. Other Empire Attraction venues included Sylvan Beach Amusement Park, the Sylvan Beach Screamer Speedboat Thrill Ride and Yesterday’s Royal, located along Oneida Lake in Sylvan Beach, NY; and Santa’s Workshop at North Pole, NY, located on Whiteface Mountain in Wilmington, NY.

As agency of record, Archer is responsible for the development, management and implementation of all marketing efforts for Empire Attractions and each of its entertainment venues.

“Although challenging at times, this account has everyone at Archer buzzing with excitement,” said Carol Davison, Sr. VP Client Services at Archer Communications. “These events demand a marketing approach and media mix as unique as the entertainment venues themselves. Branding, media placement, web development and PR are a few of the many responsibilities Archer will take on in 2009.”

Archer worked with the Sterling Renaissance Festival throughout the 2008 season. Prior to that, Carol Davison oversaw the Renaissance Festival account at Davison Advertising for 20-plus years.