64% of men are taking out loans to cover the cost of their girlfriend’s dream engagement ring. In the past, a man would spend on average a month’s salary on an engagement ring, however, due to lack of overtime, spare money and the rise in redundancies, they can now only afford to spend half this amount so loans appear to be the only option if they don’t want to wait to propose.
Findings from a survey undertaken by voxpopuk.com for www.365-diamond.com where over 1,000 men and women were polled, also show that:
• 70% of women would expect their partners to find a way to pay for the ring of their dreams and were not averse to them turning to loans in order to do so.
• 28% of women would turn down a proposal if they did not like the ring
• 32% of men keep the ring after being turned down to ‘recycle’ when proposing to a future girlfriend
• 16% of women found out their rings were fake after taking them to a jeweller for insurance purposes
Christopher Rowles, owner of 365-diamond.com was surprised by the fact that so many men are turning to loans to buy the perfect engagement ring. Internet jewellery sales have increased in the past 3 years as more men see the benefit of purchasing quality diamonds direct from the manufacturer, but it seems from this survey that not everyone is aware of this. “At 365-diamond.com we offer customers an easy finance plan to span payments over a 36 month period. There is also an option to buy now and pay in one year. Our 30 day ‘no quibble’ returns policy means an easy exchange can be made so it really is the best way to buy her the perfect ring without paying over the odds.”
For further information please contact:
Eva Frankel 0207 940 7179 eva@brandnation.co.uk
Jessie Wales 0207 940 7173 jess@brandnation.co.uk
