Streetcar Knows The Importance Of Eye-catching Vehicle Livery

PR Log (Press Release) – Aug 11, 2009 – They have over 1000 vehicles across more than 800 locations in the country, including London, Cambridge, Oxford, Brighton, Maidstone, Southampton and Guildford. The vehicles, parked in dedicated bays, can be hired from just 30 minutes to six months.

As a car club giving an alternative to car ownership or company car fleets, Streetcar believes it is crucial to the brand to make sure its Members can get into a Streetcar and feel like it’s their own. So, despite having one of the largest commercial fleets in the country Streetcar has resisted the temptation to ‘brand-up’ its cars. However, with the launch of sister-brand Streetvan last summer, Streetcar realised that it had the perfect opportunity to get the brand seen every day, whether the vehicle was parked or out on the roads – and decided vinyl graphics were the answer.

The marketing team at Streetcar designed the graphics and applied the first 30 sets of livery themselves. It proved cost effective in the short term and allowed the team to retain complete control of the quality of the work. However, as the logistics and management took up more and more time, Streetcar started looking at competitive alternatives.

We approached Streetcar and won the tender, getting to work installing graphics on new batches of vehicles prior to delivery and updating the existing naked vehicles already in active service across hundreds of locations.

Look out for them next time you need a vehicle (you can’t miss the graphics!)