Anna Isaacs, a PA with more than 20 years’ experience, founded Office Lifeline in 2007. She uses an impressive range if IT to deliver Virtual PA and Office Admin support services to professionals and small business clients around the world, and telephones inevitably sits at the heart of client services.
Anna started out with expert IT advice and guidance from The National B2B Centre at Warwick University. Initially, she used Asterisk Open Source PBX telephone system, but this became difficult and costly to manage and to maintain a reliable service. The wide variety of ways in which clients want to work and have their calls handled meant she also needed a high specification system that could cater for this.
In July 2009, Anna took the plunge and invested in a corporate quality IP Telephony System from Titan Technology in Warwick. The system is a fully hosted and managed service which means Titan now makes changes as part of the deal, leaving Anna to focus on her clients. The new features mean that Anna can now offer a variety of call handling options to suit her clients’ individual needs, such as standard 24/7 messaging, custom call routings at different times of day and useful features like selective call answering and junk call filtering.
Anna said: “You have to be creative to make call messaging work in a personal way, and our combination of technology and people can get it right for most clients.”
“The beauty of this telephony solution is the way if fits neatly with the PA and Office Admin services that our VAs deliver. It really helps us to work as a team when we need to, not just individuals with a phone, and our clients are almost oblivious to it happening – they just receive great service.”
Compared with the big Call Messaging players, who are often criticised for their impersonal service, Office Lifeline’s approach is proving popular with professional and small businesses looking for someone who sounds like they are an employee, not a call centre.
To find out how Office Lifeline can help save you time and money visit www.office-lifeline.co.uk
