Macha Jewelry launched a new website in July which hopes to encourage clients to make use of the bespoke service provided at the Etsy online store. The website presents a selection of mens and womens jewellery from the latest collection in an artistic gallery of photographs, and links to various social networking sites where the customer can find all the latest developments. Designer Bernice Kelly feels it is important to involve the clients in the creation of the brand, clients are encouraged to leave feedback in the etsy store and regularily offer their ideas. Macha Jewelry uses precious metals, and every piece is handmade or handfinished and antiqued for a previously worn appearance. Pieces are often created by accident, relishing in the unwanted, for an anarchaic rock n’ roll feel.
Rockwell Line / The Mens Room
The successful Rockwell Line is a series of alternative engagement rings which poke a little fun at their expensive counterparts, and offer the perfect romantic recession solution. Sizes can be custom made and delivered within a week.
The Mens Room presents a quirky twist on classic cufflinks. This ever expanding line is sure to turn up perfect style for the rock n roller. A small number of these products are kept in stock and can be delivered within days.
About Macha Jewellery
Bernice Kelly recently returned to London from a 5 year stint in the states designing clothing for corporate giants such as Abercrombie and Fitch, and determined to get back to her hands-on roots. Her upbringing in a turbulent northern Ireland combined with a career researching vintage clothing and indie music inspires her newly created Macha jewellery line.
Macha is stocked at Kabiri in London as well as various boutiques internationally, and maintains a low-profile appeal.
Photo:
http://www.prlog.org/




