In support of their social media efforts, the Festival established a presence on the social network Facebook and the microblogging platform Twitter. People are invited to follow the Festival on these channels where they can be notified of breaking announcements and news. Janet De Neefe notes, “we particularly like Facebook and Twitter as these channels give participants a chance to interact with each other and to give us direct feedback on the various aspects of the Festival.”
“In addition to our website, social media channels like Twitter and Facebook enable us to provide a richer experience and build stronger relationships with our supporters, sponsors, and the festival participants. We’ve also set up sites on YouTube and Flickr where you can find media from last year’s event,” added De Neefe.
Social media strategy for this year’s event is coordinated and executed by water&stone and ClearWhiteSpace -- two local Bali firms that have teamed up to offer social media marketing services. “We’
This year’s Festival will run from 7 to 11 October in venues in and around Ubud. This is the Festival’s sixth year. More than 80 Indonesian and international writers and journalists join the event. Activities are spread over four days, and include panel discussions, literary lunches and dinners, writing and cultural workshops, book launches and bi-lingual readings. A youth program runs simultaneously to the main program, and will include writing and creative skills development workshops led by local and international guest writers. The program targets children and young adults from age 3-18.
You can follow this year’s Festival online at the following locations:
• The Festival website is the most comprehensive source of information;
• Follow the Festival on Twitter, at http://twitter.com/
• On Facebook, become a fan of the Ubud Writers & Readers Festival at http://www.facebook.com/
About the Ubud Writers & Readers Festival
The international Ubud Writers & Readers Festival is the major project of the Ubud-based Mudra Swari Saraswati Foundation. It was first conceived by Janet De Neefe, co-founder of the Foundation, as a response to counteract the damaging effect of the first Bali bombing. The first Festival took place in 2004. Since its founding, however, the UWRF has grown and developed into an internationally recognized forum that fosters a global conversation and provides a platform for writers from Indonesia and around the world to share their ideas and perspectives on current issues. The Festival aims to bring together writers, readers, artists and performers. Last year’s event attracted over 21,000 people.
About water&stone (the publisher)
water&stone is a boutique web design and online marketing agency. The firm specializes in the implementation of open source technologies and search marketing services. water&stone has been located in Bali since 2003 and works with many travel and tourism firms both in Bali and beyond.
ClearWhiteSpace is a creative marketing agency based in Bali.
For More Information:
Ubud Writers & Readers Festival:
For more information about the Festival, including event details, sponsors, staffing and information on volunteering.
For more information about water&stone, including company profile, portfolio and client list.
For more information about CWS, including company profile, portfolio and client list
Please contact Jo McFarlane by email at firstname.lastname@example.org