Toon Kidz launched their exclusive kids showroom in The TDI Mall, Rajouri Garden for Kids. Toon Kidz is Children's brand which caters not only to apparels but also other products like toys, games, accessories, stationery etc.
Toon Kidz, a national retail chain that offers branded children products priced from Rs50/-. The Bangalore -based chain, which operates stores throughout south India, opened the doors to its first North India store. Featuring a wide range of apparels, sleepwear, inner wear, toys, games, stationery, books, bags and PC Games for children, Toon kidz also has a line of children’s clothing as a part of character licensing business. Toon Kidz has an agreement with Cartoon Network, Pogo and Spacetoons, whereby they can make use of some of their famous cartoon characters in their apparel.
Featuring a wide range of apparels, sleepwear, inner wear, toys, games, stationery, books, bags and PC Games for children, Toon kidz also has a line of children’s clothing as a part of character licensing business. Toon kidz has an agreement with Cartoon Network, Pogo and Spacetoons, whereby they can make use of some of their famous cartoon characters in their apparel.
Now days Children's apparel market is growing rapidly. Trends in the market are fast changing. Children's apparel includes clothing for kids between 1 and 14 years of age. The market for kids' apparel in India exceeds Rs. 20,000 Crore, of which around Rs. 3000 Crore is constituted by branded kids' wear. The kids' wear market is growing at the rate of 10% per annum, which makes it one of the fastest growing markets.
Some major changes in trends are taking place in the market for kids' apparel. One of the important changes is the increasing preference for branded apparel. This shift is taking place on account of changes such as a rise in the disposable income of the people and the increasing influence of foreign culture. The other important change that is taking place in this area is the emergence of kids as an independent buyer group. Influenced by mass media and peer pressure, today's kids are more informed and self-conscious.
Armed with this knowledge, popular apparel brand Toon Kidz is coming up with new collections that will appeal to kids. It has made an agreement with Cartoon Network, Pogo and Spacetoons, whereby they can make use of some of their famous cartoon characters in their apparel. The brand is planning to make use of characters like Popeye, Ben10, Bob the Builder, Powerpuff Girls, and Marvel heroes in the new line of children's clothing that they are planning to launch. This collection is to be named Toon Kidz'.
Mr Venkat R.V., MD Toon Kidz says, “This is the first of its kind of store as one stop shop for all kids fashion and fun needs in Asia with over 20 popular characters as a brand and with 14 categories. A novelty in the retail sector in Asia, It gives a wide choice for parents and children not only in apparels but also caters to every other need demanded by modern day lifestyles of kids The USP of the project is that the kids & the parents are both familiar with the labels and the only store which is supported by constant events and electronic media advertising.”
Finally it’s not just clothes or toys, kids have a say in everything the family buys – from toothpastes to SUVs. Most of the times, children know more about brands than their parents and actually drive the deal. From Colour to the companies to the features, they have a say in everything. And parents go by their advice.
