Straightline Strategies, the leader in outsourced sales marketing and business development, announced today the launch of a program that will create new business opportunities for IT solution providers and their vendor partners.
"Business Development for Solution Providers" is an outbound teleprospecting campaign to targeted end users in the solution provider's territory. The objective is to identify new prospects and set meetings, a service Straightline has honed during similar engagements with vendors. Solution providers who want to participate in the program are delivered a proposal document, at no charge, suitable for submission to vendors for funding.
"Solution providers want to develop new business for themselves and their vendor partners," explained Brian Berlin, Straightline President. "Many times they lack the funds to launch an outbound teleprospecting campaign and need vendor sponsorship."
The program was developed based on demand from solution providers who want access to the same sophisticated business development programs as their vendors.
"I feel like we're wolves out in the wilderness, crying out for programs like these to drive more new business through the channel," claims Pat Taylor, founder of Atypical Business. "We see so many vanilla vendor programs that focus on margins, discounts and spiffs; but nothing that creates new business." He went on to say, "A program like this creates bonafide new prospects for both solution provider and vendor."
The program is aimed at driving prospects to meetings or events with packaged pricing for both. Straightline will also develop custom programs based on different requirements. Once the solution provider has gotten sponsorship, Straightline will contract with the vendor and launch the program.
