Valentina Chistova
It’s been 8 years since Valentina Chistova opened her own spa in New Jersey. After a 7 year stint as a spa manager and over 20 years dedicated to the art of healthy skin care, Chistova felt confident enough in her skills and her English (Russian is her first language) to start her own business, something clients had been asking of her for years. Her passion and professionalism has made her a success with employees, clients and Spa industry editors. Recently, Skin Inc magazine featured Valentina in a one-on-one interview they appropriately titled, “A Passionate Professional”
Now the proud owner of Aquamedica Salon and Day Spa in Long Branch, NJ, (http://www.aquamedicaspa.com) Chistova credits much of her esthetic inspiration to her grandmother who always emphasized the nature of life and business to change constantly. In the interview with Abby Penning, Chistova comments,“My grandmother always said ‘You learn all your life and you die foolish.’ ”
Chistova credits this life lesson to the driving force behind her success. Chistova is constantly renewing herself, her business, her services, her ideas, everything around her. As a Russian immigrant, Chistova struggled to perfect her English and understand the changing dynamics of the US spa industry. Her biggest marketing weapon is the Internet. Chistova enlisted the help of a friend and Internet Marketing professional, Stacey Berlin, to help her with her online marketing strategy. She even taught herself HTML coding and updates her own websites with specials and blogs each week.
Although Chistova grew up surrounded by esthetic inspiration, she says it wasn’t her intention to get into the skin care business. According to the interview, ”She took up studying history and opera in college, as well as medicine as part of her military education requirement. This medical education marked one of Chistova’s first steps back toward esthetics, becoming a nurse through Kharkov State University.”
Now a successful spa owner, Chistova is offering her wisdom and advice to other spa owners. She has set up a Spa Marketing firm where she and a successful Internet Marketing consultant help spas understand the power of the Internet and how to launch their successful online marketing strategy.
To read the full Skin Inc. Magazine interview, please visit http://www.skininc.com/
To contact Valentina regarding spa marketing consulting, email info@dayspaexpert.com
Press Contact:
Stacey Berlin
TCR-Marketing
stacey@tcr-marketing.com
http://www.tcr-
Photo:
http://www.prlog.org/
