IFR Monitoring reports that average prices in the USA for the Top 3 advertised brands of HD Camcorders have dipped significantly over the past year, driving average prices for the category down to new lows. For Sony, Canon, and JVC, quarterly average prices have consistently declined in each of the last 4 quarters.
Sony, the advertised leader in the category, with a 52% share of the HD Camcorder segment, recorded the largest decline in HD Camcorder average pricing since Q3 2008. While Sony’s average price during the period was $896, it has dropped 46% to $480 for Q2 2009.
While Canon, the second most advertised brand of HD Camcorders, also saw a decline in average price per quarter, the downturn was far less severe, a 21% decline. Their average price during Q3 2008 was $879 and has since fallen to $692 for Q2 2009.
JVC also managed to avoid as big a landslide as Sony. In Q3 2008 their average price as $868, and has fallen 35% to $561 in Q2 2009.
Samsung was the only brand in the Top 5 that managed to keep their average pricing up versus Q3 2008, while virtually all others fell. Eight additional brands advertised in the HD Camcorder segment since Q3 2008 adding more competition, helping to drive prices even lower. AIPTEK, INSIGNIA, DXG and others are approaching or have already approached the
sub-$99 level at retail heating things up in the category.
This snapshot analysis is provided by IFR Monitoring Print Tracking service. IFR Monitoring covers the Top 100 major newspapers across the USA, including 20 key mailbox locations from the Top markets.
For questions, please contact Fernando Arcieri at FArcieri@ifrmonitoring.com
