London, UK - It’s certainly something lots of marketing experts are talking about, but just how small businesses should go about building an online community is harder to understand. Ben Dyer has built a 10,000 member community for his business and he shares the lessons he’s learned in a new article on Marketing Donut (http://www.marketingdonut.co.uk/
Dyer says that while a community is a powerful way to engage with your customers, building one requires patience and perseverance.
“For every community I have seen fail due to lack of traffic, two have the plug pulled because of a perceived lack of progress” he says.
Dyer says the other key ingredients of success are: leadership, ground rules, taking criticism on the chin, and making sure the community caters to everyone, not just the “fanatics”
“Running a community is hard work, but it can be a fantastically rewarding experience for both you and your customers. The reality is that if you have a successful company, product or service, your customers will be talking about you anyway. What you need to decide is whether you are willing to facilitate the conversation.”
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