On July 17 the online skill game QuizBoom.com announced the campaign taking place at the social portals Facebook and Twitter. To participate in the campaign the users of the portals had to publish any kind of text containing a link to QuizBoom.com in their profiles and join QuizBoom page in the corresponding portal. The aim of the campaign was not just to popularize the new skill game but also to evaluate the opportunities offered by web2.0 portals and attitude of users towards such campaigns.
Yesterday the campaign has finished with a draw, where 2 winners of iPod Nano MP3 players were found out. The organizers of the campaign infer that the number of QuizBoom fans at Facebook and the number of followers at Twitter has substantially increased. Even though it is not easy to precisely measure to what extent the campaign has stimulated the increase of QuizBoom.com fans, there is no doubt that the impact is substantial.
The organizers of the campaign have verified - the importance of the social portals is considerably increasing both - in society as such and in communication between enterprises and their clients. Thus, different campaigns at web2.0 portals can serve as a powerful mean for gaining identification in the market. The most difficult task for the organizers of different campaign is to make an exact campaign stand out at the online setting with loads of information.
