Are you missing out on $$$ because your website is not all it could be?
It's unfortunate to say, but many Australian hair and beauty salons and fashion stores see their website as an expense that does not pay off for them.
Consider This - A steady flow of enquiries through your website from potential long-term clients interested in your products and services. Yes, it can happen!
Increasingly, people are looking online before they decide on the hair and beauty salon they will go to for a special service like hair extensions or eyebrow wax or to which store they will go to buy the latest must-have wardrobe item. So how do you make your website work?
Well... Here is the secret to making your website successful in 3 Easy Steps
1/ Be Found: This means proper planning of your website so that you know what you want to promote most and who you want to promote to.
2/ Look Good: You probably wouldn't get the 12 year old kid next door to cut your hair or give you a facial so why would you get them to build your website? The look of your website reflects the standard of your hair and beauty salon.
3/ Get Your Visitor to Act: You have to know what you want visitors to do when they get to your website. If you want them to call then don't hide away your phone number where it can't be seen. If you want visitors to fill out an enquiry form then make it easy for them to do it.
Okay, that all sounds very easy and in a way it is. But the truth is that there can be a lot of competition online to get those new clients into your hair and beauty salon or fashion store.
So here is what you need to know to get started on a website that works for your business:
You need to know your clients: Look and listen to the types of clients you get at your hair and beauty salon and fashion clothing store. Work out what they like and dislike about your products and services. Is it the friendly customer service you have? Or maybe it could be the latest range of fashion you have available in your store? Perhaps it could be that you offer something that no other salon or store offers their customers.
You need to know your business: Look at the areas of your business that make you the most money. Consider the services you can offer that are better than your competitors.
Once you understand your clients and your business you are ready to get started.
Now the most important piece of the puzzle - Get some professional help. Where from you may be wondering? Here’s a classic case scenario.
Hair Extension Supplies (HES) wanted to launch our business online we wanted to do it right. The HES team decided to approach and go with Eightball Media, a Brisbane company specialising in the areas of Website Design, Online Marketing and Graphic Design. The Brisbane Website Design team helped HES grow their business online and were amazed at the high level of knowledge and insight placed into what they could achieve online.
The result? One very happy customer.
“We chose Eightball Media because they have an excellent track record making websites for hair salons and hair services. They are a Brisbane based web design firm that work with hair salons all over Australia via email and phone to help ensure your hair salon's website gets results!” - Yvonne Howard – Director of Hair Extension Supplies
Whether you have an enquiry on getting more from your hair and beauty salon or fashion store website, then head to Eightball Media Brisbane Website Design team’s website at www.8bm.com.au. It doesn’t matter if you have or haven’t got a website, the Brisbane Website Design team will be more than happy to help you out!




