DALLAS – Pizza Patrón, the nation’s number one Latin pizza brand, saw record sales following the launch of its aggressive new recession relief campaign in the Dallas/Fort Worth market. Despite widespread sales slumps across the industry, sales at Pizza Patrón continue to climb due largely to the company’s recent marketing efforts designed to broaden its appeal within the communities surrounding each store.
The new ‘Dia del Patrón’ promotion features the company’s 12-inch medium Amigo Pizzas™ with pepperoni priced at $2.99 each -- with no limit on purchases. The offer is available to customers every Monday, Tuesday and Wednesday through the end of September.
Pizza Patrón distributed nearly half a million direct mail ads announcing the promotion during the week of July 20, resulting in a sales increase of 17.45 percent over the same period last year. The following week of July 27 experienced similar gains with a 13.81 percent increase in sales compared to the same period in 2008.
“This launch has proven to be much more successful than we anticipated, and it has created a lot of local buzz for our brand,” said Andrew Gamm, brand director for Pizza Patrón. “No one else in the industry can touch the values we are offering, and that gives a lot of new people incentive to try our pizza.”
The high demand exceeded company expectations spurring quick development of plans to expand the program into other markets. ‘Dia del Patrón’ is scheduled to roll out by mid August in the Houston and Phoenix markets.
Pizza Patrón’s same store sales were up 8.27 percent in the first quarter of 2009 and 4.15 percent for the second quarter. The company expects to finish the second half of the year strong with continued positive sales growth.
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.
