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Report Highlights
In 2008, in spite of the financial crisis, China's bankcard market remained in good shape. Development model that suits China's actualities has emerged in the bankcard industry, laying solid foundation for overall, sustainable and rapid development. As commercial banks' ability to provide financial services improves, bankcard payment channel shows great vitality. Emerging payment channels experience fast growth, which fully displays the steady development of China's bankcard market.
However, the bankcard industry is hindered by immature market mechanism. At present, the bankcard market is still in the stage of price competition. Great attention is paid to the bank issue market, while the bankcard acceptance market is neglected. The overall acceptance environment is poor. Consumption by bankcards takes up a small percentage in the total retail sales of consumer goods. Meanwhile, as China speeds up opening up, foreign bankcard issuers pose more and more competitive pressure to their Chinese counterparts.
In the face of the changing market, we release the 2008-2009 Annual Report on China's Bankcard Market, which helps commercial banks, card issuers and investors grasp more accurately the development direction of China's bankcard market, and provides decision support for bankcard users, IT service providers, channels and investment institutions
* Through market survey, the report examines the size and structure of China's bankcard market, and the size of market segments, to make the users get a comprehensive understanding of the market.
* Based on research on the bankcard industry chain structure and in relation to the status of bankcard development in China, forecast for demand in China's bankcard market, sum up Chinese bankcard users' demand and allow investors and IT services providers to accurately grasp the growth, size and needs of China's bankcard market.
* Comprehensively analyze the competition pattern of China's bankcard market, assess leading enterprises' competitiveness and provide customers and IT services providers with valuable recommendations.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Bankcard Market in 2008
(I) Market Size and Characteristics
1. Market size and growth, 2006-2008
2. Application of new technologies
(II) Basic Characteristics
(III) Major Countries and Regions
1. The United States
2. Europe
3. Japan
II. Overview of China's Bankcard Market in 2008
(I) Market Size and Characteristics
1. Market size and growth, 2006-2008
2. Price trend
(II) Analysis of market Structure
1. Product Structure
2. Price Structure
3. Regional Structure
4. Channel Structure
(III) Analysis of the Shares of card issuer, 2007-2008
III. Forecast of China's Bankcard Market, 2009-2011
(I) Forecast of Market Size, 2009-2011
(II) Forecast of Market Structure, 2009-2011
1. Product structure
2. Price structure
3. Regional structure
4. Channel structure
IV. Trend of China's Bankcard Industry, 2009-2011
(I) Product and Technology
(II) Price
(III) Channels
(IV) Services
V. Factors Affecting China's Bankcard Market
(I) Favorable Factors
1. Market demand
2. Policy factors
3. Level of consumption
4. Emerging markets
(II) Unfavorable Factors
1. Market saturation
2. Elimination of Technology
3. Substituting product
VI. Competitions in China's Bankcard Market in 2008
(I) Competition Pattern
1. Competition among existing enterprises
2. Potential entrants and substituting products
(II) Leading Enterprises' Competition Strategies and SWOT Analysis
1. Industrial and Commercial Bank of China
2. Agricultural Bank of China
3. China Construction Bank
4. Bank of China
5. ...
VII. Research on User Requirement for Bankcard in China
(I) Brand Preferences
(II) Product Quality
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Services Experiences
VIII. Recommendations
List of Tables
Overview of China's Bankcard Acceptance Market as of Q3 2008
List of Bankcard Products in 2008
List of Preferred Credit Card Brands
Size of China's Urban ATM Market (From the infancy stage to the maturity stage)
Key Factors Affecting Mobile Payment & Change in Intensity
...
List of Figures
Market Share of Bankcard Transactions in EU Countries in 2006
Size of China's Bankcard Market in 2008
Quantity of Bankcards Issued in 2008
Percentage of New Credit Cards, January-June 2008
Forecast on the Size & Growth Rate of China's Bankcard Market, 2009-2011
...
