Psychologist Identifies Why Traditional Stress Management Doesn’t Work & Offers Radical Approach

Aug. 5, 2009 - PRLog -- HOUSTON, TX (8/05/09) – To no one’s surprise as belt tightening and the need to “do more with less” becomes the order of the day, the result is increased stress on the nation’s workforce. Plus, even though everyone is experiencing more stress than ever, they are also tired of traditional “stress management” and people giving them simplistic answers to life’s complex problems. In his books and seminars, psychologist, Bill Crawford, Ph.D., identifies why this is, and why advice such as, "don't worry, just stay calm," not only doesn't help, but actually can make the problem worse!

This problem is explained by new information on the nature of stress and how the brain processes information.   For example, contrary to popular opinion, stress is not what something or someone “does to us," i.e., “work stresses me out.” What we now know is that stress is a chemical change in the body triggered by a very specific part of the brain.

To address this problem, psychologist, Dr. Bill Crawford, has created a system that first allows his readers and audience members to change the chemical make-up of the body and shift to the upper 80% of the brain when stressed.  Next, he shows them how to stay in this upper 80% (what Dr. Crawford calls the "Top of the Mind") and bring more clarity, confidence, and creativity to every aspect of life.

To make this new approach available to as many people as possible, Dr. Crawford has written 4 books and travels extensively, speaking at professional conferences and conducting corporate trainings nationwide. He has created presentations based upon this new approach for professionals in health care, energy, banking, hospitality, pharmaceuticals, education, and more.  

Participants report that because they can now influence the way their brain processes information, they can regain control of their stress without first needing to change the world around them.  This approach seems to be especially effective with participants that appreciate a system based upon hard science versus the “don’t worry, calm down” approach of traditional stress management.

To prevent this from being a lot of dry information on the workings of the brain, Dr. Crawford shares his unique perspective on stress and life with such humor and energy that he is constantly referred to as the "Steve Martin" of corporate America.  In fact, his two PBS specials have been seen by over 15 million people and he has been quoted as an expert in such diverse publications as The New York Times, Entrepreneur, The Chicago Tribune, Self Magazine, The Dallas Morning News, and Working Mother just to name a few (for more information visit www.billcphd.com).

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Dr. Bill Crawford (Ph.D.) is a licensed psychologist, author of four books, consultant, and speaker. His two PBS specials have been seen by over 15 million people, and he is a frequent keynote speaker at organizations and conferences nationwide.