CLEVELAND – Exe.QnA.tion, a new Q & A blog created by Sweeney at http://www.exeqnation.wordpress.com, is designed to help marketers find direct, easy-to-understand answers to important marketing, public relations, advertising and social media questions.
“Thanks in part to the dramatic growth of the Internet and the emergence of new media, our industry is evolving at breakneck speed, leaving a lot of marketers – professionals, teachers and students alike – with a lot of unanswered questions,” said Jim Sweeney, president of Sweeney. “What works? What doesn’t work? Should I get involved in social networking? Is e-mail more effective than direct mail? Are trade shows a waste of money? Is print advertising dead? The questions go on and on.
“Unfortunately, depending on who you talk to, the answers are often confusing and rarely illuminating. Through exe.QnA.tion we hope to set the record straight by offering explicit, digestible answers.”
Exe.QnA.tion is a non-promotional, educational site authored by industry veterans Jim Sweeney and Jennifer Manocchio, and supported by a comprehensive panel of industry experts who will serve as blog resources to provide the most accurate and objective answers possible.
Marketers, public relations professionals, executives, entrepreneurs, educators and students can submit questions by emailing exeqnation@gmail.com. A priority goal of the site is to address all questions immediately upon receipt.
About Sweeney
Sweeney, established in 1986, is a leading full-service agency with offices in Cleveland, OH (headquarters)
