ATM Network, a leader in the independent ATM industry for 13 years, today launched the most extensive, customer-oriented and competitive website in company history.
The site was rebuilt from the ground up to provide the latest information and services to both existing and potential customers.
“It’s all about helping people quickly find the information they need,” said founder and CEO Phil Rock. “Our new site is packed with information and easy to navigate, making it simpler than ever to compare and learn about ATMs. We’re confident that an informed customer will see why ATM Network is the perfect partner for their business.”
And that includes much more than cash machines. While ATM Network is well known for its ATM sales, service and processing, a lot of people don’t know that the company offers free check-collection services and credit-card processing through its Check Collection Network Services (CCNS) and Card Network Services (CNS).
At first glance such services might not seem to have a lot to do with ATMs, but the connection is obvious to Rock. “It’s all about cutting transaction costs. ATMs lower the risk of bad checks and cut credit-card fees on the front end by reducing the need for checks and credit cards. CCNS and CNS save money on the back end, by minimizing the cost and hassle of collecting payment. Both services make our customers that much more profitable, and give us the competitive leverage to keep on growing regardless of economic conditions.”
The site also highlights the company’s ATM accessories and upgrades, such as alarms, signage, wireless and Internet adapters, custom painting, custom wrapping and cabinetry.
A FEATURE-PACKED WORK IN PROGRESS
ATM Network spent four months designing and building the new site. While the company wanted a design that accurately reflected ATM Network’s approach and personality, most of their effort went into developing a ton of customer-friendly features, including:
1. A place for customers to log in to their accounts and check activity and balances;
2. Downloadable forms, manuals, error code lists and customer guidesheets;
3. An online troubleshooting guide for ATM owners;
4. An industry news blog, containing the latest news about the company, the industry, ATM usage and consumer research;
5. An interactive gallery of ATMs, where users can search by make, model, software and screen size and get detailed information on each.
6. An online profit calculator, so prospective customers can decide whether an ATM makes financial sense for them;
7. A collection of videos explaining how owning an ATM works, and some of the considerations, caveats and benefits of owning vs. leasing vs. placement;
8. Making it obvious and easy to contact the service and parts departments — unlike a lot of companies that make it easy to reach a sales rep but hard to reach anybody else.
And this is just the beginning.
“Business is like art,” Rock said. “It’s about constantly working to perfect your next masterpiece.”
“With our new website, we’re giving end users everything they need to choose the right company, the right product and the right services for today and into the future,” Rock said. “You can’t do that with a one-and-done design. Through our commitment to continual improvement, the site will always contain the latest features and products needed to make our merchants happier and more profitable.”
To view the site, visit http://www.atmnetwork.net
