7.10 ct Fancy Intense Yellow Rosebud Ring
SoKobe, the upcoming jewelry company, has been staying the course and pouring all its effort into advancing sales during this recession period. SoKoBe's refinement of their proprietary technologies, and ability to purchase directly from overseas diamond companies, has enabled the team to leap ahead of several of their closest rivals. This success actually has been a 2-year work in progress.
Obviously customers are the most important asset to any retail company and everything possible to make their experience is enjoyable and rewarding should be implemented. "Having been involved in online marketing and specifically e-commerce since the mid 90's, one fact that stands true is that customer service is a company wide effort", notes Edward Jones, Sales Director of SoKobe Diamonds. Mr. Jones went on to provide additional evidence regarding the exponential growth that SoKoBe has enjoyed during the last quarter, despite the contracting market.
SoKoBe has created and embraced the proper structure that is needed to handle the ongoing growth and change that comes with growing sales of jewelry online. "The challenge for any company dealing with growing pains is being able is to be proactive and not reactive to the conditions in the market place", explains Mike Jacobs, Marketing Director of SoKoBe. “Besides our excellent midrange discounted items which are selling well, Sokobe has many unique midrange and high-end items; Such as the $1.3 million Patek Philippe and $420,000 Yellow Diamond Rosebud Engagement Ring. This keeps us on the forefront of our industry” he continues. Another factor is how the items are presented. SoKoBe has incorporated higher resolution images, than its competitors, and combined them with the technology to allow customers to get a better view of the items, with zoom and rotate features. It seems customers really appreciate the ability to inspect their choices better.
A key component to SoKoBe success is to continually define and empower staff with the training, skills, and support to succeed at meeting the expectations of their customers. Technology is the conduit that enables the staff at SoKoBe to provide a seamless experience to their clients. "Service is a company-wide effort. I look at our employees and business partners as extended family. From sales, fulfillment, customer service, programming and the administrative staff, its imperative that everyone comes together and gives provides the expected service" explains, Mr. Jacobs.
About SoKoBe : Founded in 1999, online since 2007, SoKoBe is one of the few growing online retailers of certified diamonds and jewelry. With advanced features, the SoKoBe.com website makes it easy and affordable to shop for jewelry.
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