Business Coach Judy Merrick-Lockett
Minneapolis, MN – Business coach Judy Merrick-Lockett of Smooth Sailing Business Coaching has completely changed the business coaching “business”
Business coach Judy Lockett decided to take a page from her own advice book and separate herself from her competitors by creating a totally unique offer. A no-questions-
“Most of my clients run into this very same problem,” Judy said in a recent interview. “How to differentiate themselves and carve out a profitable niche in a highly competitive market. I decided to take my own advice and analyze what none of my competitors were willing to do.”
What she found was that none of the business coaches, even the big expensive firms, were willing to back up their services with a money-back guarantee. Judy saw an immediate opportunity and began offering a money-back guarantee to all her clients.
Here’s the text of Judy’s business coaching guarantee:
“I’m so confident I can help you in your business that if you don’t make your coaching investment back within three months of the end of our contract AND you’ve rigorously followed the practices and steps I’ve laid out for you, I will fully refund your investment with me, no questions asked.”
Her guarantee is now the centerpiece of her marketing strategy and figures prominently in her business cards, website and 60 second commercial. The response has been overwhelming from small business owners who are accustomed to contacts from advertising, marketing, sales consultants and business coaches who offer no guarantee whatsoever.
Photo:
http://www.prlog.org/
