COST saving at Europe's leading Home Improvement Store through professional Digital Asset Management

PRLog (Press Release) - Aug 04, 2009 -
celum is proud to welcome “Praktiker Bau- und Heimwerkermärkte Holding AG” – a German based “Do it Yourself” company, currently operating in 9 countries in Europe, as their new International customer.

“Praktiker” is a full-service supplier in the home improvement, offering products for construction, renovation, living, garden, leisure time activities and workshops (www.praktiker.com). Praktiker plays in the Champions League of the European home improvement and DIY sector. With its around 440 DIY stores in nine countries, almost 30,000 employees and annual sales of 4 billion Euros.

The marketing teams across Europe will be using celum to share images, creative files, and other multimedia files among their departments and creative agencies in multiple countries.

"Due to the fact that working processes will not be changed, but simply facilitated, we are certain that Praktiker will be able to benefit out of the tremendous cost savings realized through our leading DAM/MAM solution. ", said Philip Axmann, International Business Development Leader at celum. Due to the reliability of the product, the true enterprise functionalities, the superior usability and the supportive sales units at celum we are proud to see another major brand joining our network.

Against the worldwide trend the celum GmbH has grown again in Q2/2009 by more than 40% in comparison to previous strong years and general market growth.

Photo:
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