Most small business owners know how to run a business, how to manage people, how to set goals and achieve them, how to serve customers, and how to grow a referral network – but many are missing out on the competitive advantage provided by branding like the world’s most successful companies.
In Branding Like the Big Boys, Martin Thoma draws on more than 20 years of branding and marketing practice and observation to show how big brands got that way and how small businesses can apply the same branding methods to enjoy similar success.
“I want to show business owners how to utilize branding without the multimillions of Nike, Procter & Gamble, IBM, Coca-Cola, or all the other examples that populate most books on the subject,” Thoma says. “I want to help them see why any company in any category can be successful with branding and can generate real ROI—not just be an ego trip for the owners. I want business owners and marketers to see why every company that plans to swim against the tide must develop a strong set of branding muscles.”
Thoma describes branding as a fundamental business discipline that’s as accessible and foundational as reading a balance sheet or developing talented people – not an obscure science to be practiced only by “the marketing guys.”
“Small business owners usually aren’t interested in becoming the next brand guru; they simply want to grow their businesses and neutralize the competition,”
Log on to www.BrandingLikeTheBigBoys.com for more information and ordering details.
What They’re Saying About Branding Like the Big Boys
"In Branding Like the Big Boys, Martin Thoma has brought the key ideas behind strong brands to those who need it most: small businesses. His book is both simple and powerful, a difficult feat to pull off. This is must-reading for any organization looking for that edge over the competition."
Lynn Parker, Principal
Parker LePla, Seattle
"The principles which Martin talks about in Branding Like the Big Boys work very well; I used them successfully in an industry where the Big Boys were nearly 200 times our size. In fact, because they can be smarter and faster, I believe that smaller businesses can beat the Big Boys regularly -- by using the Big Boys' own tools. I recommend Branding Like the Big Boys if you are ready to get serious about your marketing!"
Jim Karrh, Ph.D.
Karrh & Associates LLC
Little Rock
"Like my friend Martin, Branding Like the Big Boys, is genuine, friendly, informative, clever, and discerning. Martin has put into this book the great ideas and executions for anybody to build their brand. I think it would be a particularly good idea for everyone in the organization to understand, and act upon the insight found in the Brand Equity Pyramid. While this book speaks to “big boys and small boys” alike, this will go in our library we keep for our small business clients.”
Ed Bashaw, PhD
Dean, College of Business
Texas A&M University-Texarkana
“Branding Like the Big Boys includes lots of proven ideas that small business owners can use to help them implement successful branding initiatives. It’s loaded with clear, concise ideas and examples that allow small business owners to harness the power of branding."
Steve Hoeffler
Associate Professor of Marketing
Owen Graduate School of Management, Vanderbilt University
“I’d like to take all the credit for our success, but now everyone will know much of the credit starts with you and your firm. Great book!"
Scott McElmurry
President & C.E.O.
Bank of Little Rock Mortgage Corporation
Contact:
Mark Rushing
501.664.5672, ext. 24
mark@thomathoma.com
