PennySaverUSA.com Launches “Nominate a SaverTime Hero(ine) Contest”

PRLog (Press Release) - Aug 03, 2009 -
BREA, CA

PennySaverUSA.com, the California geographic and demographic targeted marketing business of Harte-Hanks, Inc. (NYSE:HHS) and Harte-Hanks Shoppers, has launched a contest to find a deserving “SaverTime Hero(ine)”— someone who has inspired others during these tough economic times. Entries will be accepted online until August 7, 2009 at http://www.PennySaverUSA.com/savertime.

The winner will split the $500 cash prize with the person who nominated him/her and will also be included in an upcoming issue of PennySaverUSA / The Flyer which mail to over 11 million addresses.

The contest is named after PennySaverUSA.com’s first music video, “SaverTime,” a humorous take on MC Hammer’s classic rap/hip-hop hit “U Can’t Touch This” that focuses on the power of PennySaver deals. It was originally created to inspire internal employees, but was released to the public earlier this month.

In only two weeks, the “SaverTime” music video has already received over 5,500 views on YouTube alone and stars the President of PennySaverUSA.com, Loren Dalton, who also wrote the lyrics and led the creation of the piece.

“Earlier this year, our company was getting ready for its annual sales rallies.  With the challenging economy, we wanted to do something to raise spirits and remind everyone that, in times like these, the PennySaver is more important and helpful to people than ever.  We also wanted it to be lighthearted and fun.” says Loren Dalton, President of PennySaverUSA.com.

The “Nominate A SaverTime Hero(ine) Contest” ends August 7, 2009. Nominations can be submitted online at http://www.PennySaverUSA.com/savertime.  The contest is subject to certain rules and restrictions, which are available at http://www.PennySaverUSA.com/contest/savertime

PennySaverUSA.com is one of the largest single publications in the U.S. The print version of PennySaverUSA.com has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. The print version of TheFlyer.com , its sister Harte-Hanks-owned shopper publication in Florida, has published continuously in Florida since 1977.  TheFlyer.com and PennySaverUSA.com Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals for restaurants and events. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets.