What Does "Archival Photographic Print" Really Mean?

PR Log (Press Release) – Aug 02, 2009 – We hear the term "archival photographic print" in nearly every on-line or gallery exhibit when describing collectible photography.  With the advent of digital ink jet printing, the phrase has lost much of its original meaning -- leaving many to wonder when is a photographic print truly "archival" or is it all marketing hype.

The Portland Metro Photographic News reflects on this question and draws on several noted authorities for their opinions and to provide guidance for the ethical use of the term "archival photographic print".  The correct use of archival and the supporting documentation provides the photographer with transparency and the collector with reasonable assurance of the photographic print's value -- noW and in the future.

Anyone thinking about placing their photographic art on the marketplace by selling on-line or through galleries and museums should read these insights and recommendations to maximize the value of their art and to ensure that their buyers have all the information needed to make an informed purchase and preserve their collector's investment. http://www.pmpnonline.com/apps/blog/show/1478652-what-ar ...