Rockland Inc. - Creative Marketing Company Redefines Outsourcing To Fit Clients Needs

PRLog (Press Release) - Aug 02, 2009 -
Troy, MI – In today’s economy, return on investment is what companies look for in their partners and vendors.  Outsourcing work has come to be a tried-and-tested model and is recognized as a long-term competitive strategy for success. Metro Detroit companies now have a great new resource when it comes to outsourcing – Rockland Inc. The question going around now is not ‘why outsource?’ but ‘why not outsource?’

Reasons for Outsourcing
The economist, Adam Smith, says in his treatise The Wealth of Nations, "If a foreign country can supply us with a commodity cheaper than we ourselves can make it, it is better to buy it of them." Outsourcing as we know it today, is merely a progression of an idea that has existed since early days of trade.  As companies grow in size and operations, it becomes increasingly clear that their focus has to be redirected to their core activities while the non-core functions can be ‘sent out’ or ‘outsourced’ to vendors specialized in that particular function.  Rockland Inc fits that model for sales (retention and acquisition) and marketing.

Different clients contract Rockland’s marketing and sales teams for a variety of reasons.

Focus on core functions: Companies that outsource certain routine functions to alternate channels or experts are capable of focusing on their core competency.   Rockland has over the past 6 years been able to help clients launch marketing campaigns in different markets in a relatively short time span.  This allows our clients to focus on developing new products and services and taking care of their customers.

Redirect strategic internal resources for core activities: An Outsourcing process to external third party ensures that an organization’s internal resources are freed up for more mission-critical activities.

Lower infrastructure investments: Companies that decide to outsource find that expensive infrastructure requirements are cut back drastically as some of the functions move to external locations. Cutting edge IT systems, state-of-the-art customer service call centers and technical helpdesks entail heavy investments to companies. By outsourcing these functions to external vendors, companies can keep their investments in these areas very low.

Access to world-class capabilities: Apart from the financial benefits associated, another reason why companies outsource work is to have processes delivered by teams that have operational expertise in the outsourced process. Outsourcing gives companies access to world-class capabilities and infrastructure in the outsourced function.