Today's 'HOT' Marketing Medium, Mobile Marketing, Discussed in Recent Interview

PRLog (Press Release) - Jul 31, 2009 -
Justin Hong, host of the BlogTalkRadio show, ‘The Small Business MBA’ recently interviewed Strategic Growth Concepts CEO, Linda Daichendt, on the topic of ‘Mobile Marketing for Small Business’.  Items included in this discussion were:

•   the benefits of mobile marketing
•   a review of the various types of mobile marketing
•   the Federal laws that affect a mobile marketing program
•   the results a small business can expect from a mobile marketing campaign
•   the costs of implementing a mobile marketing campaign
•   ways in which small businesses can use mobile marketing to promote their business and reach consumers

Mobile Marketing is a simple-to-use, targeted and measurable method of reaching consumers anywhere, anytime via their mobile phones.  Small businesses that may be interested in exploring Mobile Marketing for their company can listen to the broadcast by clicking this link http://snipr.com/of4vo.  They can also take advantage of the SPECIAL OFFER made available to the show’s listeners!

While you may not yet have heard a lot about Mobile Marketing, be assured that in the very near future, marketers will need to know as much about it as they previously needed to know about direct mail, telemarketing, radio or TV.  It's an extremely cost-effective marketing medium, which results in very satisfactory ROI (return-on-investment); with a typical ROI of 10 – 12% and response rates as high as 54% reported on some campaigns to-date. According to Nielsen Mobile, half of all U.S. mobile data users, or 28 million people, recall seeing mobile advertising in the previous 30 days and indicate they responded to that ad.

Consider the cell phone and its capabilities: recent studies indicate that there are currently more than 272 million mobile phone users in the U.S. (89% of the total population); of those phones, 99% are text capable and 57% of those mobile subscribers use texting on a regular basis; 15% of active mobile phones have the ability to utilize mobile web applications and 44 million people regularly access the mobile web from their cell phones; and most importantly, over 84% of cell phone owners won’t leave home without their phone. These statistics lend legitimacy to the school of thought indicating that Mobile Marketing is likely to become a substantial portion of corporate marketing budget expenditures within the next few years.

Given that, marketers will likely be intrigued by the following facts about Mobile Marketing derived from recent studies: over 80% of consumers respond to SMS messages within 1 hour; 23% of SMS campaign messages are forwarded and become viral; and the messages sent via mobile are actionable and trackable thru specific consumer replies.

Any small business owner interested in exploring the ways in which Mobile Marketing will help them grow their business can contact Strategic Growth Concepts via their website at http://www.StrategicGrowthConcepts.com to schedule an initial consultation.



About The Small Business MBA company, host of the Small Business MBA BlogTalkRadio show:

The Small Business MBA (http://www.TheSmallBusinessMBA.com) is a marketing consultancy that implements customized Internet marketing solutions for small business owners in order to help them grow their businesses.