Experienced marketing executive Joanna Reddick has joined Birmingham-based Education Corporation of America (ECA) as the Marketing Director for the online division of Virginia College. Reddick has a very strong background in brand management and marketing. For the past eight years, she worked with Johnson & Johnson, where she developed well-known consumer brands as Rembrandt, Rolaids, Rogaine and Listerine. Before Johnson & Johnson, she gained valuable experience at Nisource, IBM, National Journal Group, and Polygram Music.
Chuck Trierweiler, ECA Chief Marketing Officer, says, “With the tremendous growth in our online programs—now with almost 6,000 students worldwide—we want to not only intelligently maintain that growth, but also make certain the student experience is the best it can be as we successfully fulfill our brand promise to every single student who enrolls. We are delighted to have someone with Joanna’s extensive background and abilities to help steer that effort.”
Reddick gained a Bachelor’s in Music and a Master’s of Business Administration from Howard University. She has already relocated to Birmingham from New Jersey and is happy to be closer to family in Savannah and Atlanta.
About Education Corporation of America
Birmingham, Alabama-based Education Corporation of America is a leader in the post-secondary career school market with current enrollment of over 9,000 students. Holdings include Virginia College, founded in 1983, a private institution of higher education that offers non-degree and associate’s, bachelor’s, and master’s degree programs in the areas of Health and Medical, Business, Information Technology, Interior Design, Computer Design, Cosmetology, Culinary Arts, and more in nine different cities. Virginia College campuses are located in Birmingham, Huntsville, Montgomery, and Mobile, Alabama; Jackson and Biloxi, Mississippi;
ECA schools are accredited by the Accrediting Council for Independent Colleges and Schools (ACICS). For more information, contact Don Keith, Vice-President of Marketing Communications at 205-329-7911 or by email at don.keith@ecacolleges.com. The ECA web site is: www.ecacolleges.com.
