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Follow on Google News | Lyris Acquires UK Email Marketing Consultancy FacultasStrategic Acquisition and Key New Hires Position the Company for Continued Growth and Customer Expansion in the European Market
By: Lyris, Inc. To support the expansion, Lyris will be opening a new office in central London. Donna McNicholas, who was recently named the Lyris UK sales director, will lead the London sales team. Andrew Robinson, former managing director and owner of Facultas, will assume the position of Lyris’ director of international professional services. Lyris’ global expansion is in direct response to marketers’ demand for easy-to-use solutions that allow them to successfully create, manage and measure email, social and mobile campaigns all with the technology and services of one company. “We have seen tremendous momentum for our Lyris HQ integrated marketing suite in the US and recognize a large opportunity in the European market for a SaaS-based, online marketing solution,” said Luis Rivera, CEO, Lyris. “The services expertise of the Facultas team combined with new executive talent in the UK provides Lyris with a strong presence in Europe and will afford extended resources and market knowledge to new and existing Lyris customers worldwide.” Email marketing continues to see strong growth in the European region. Rebecca Jennings, a principal analyst for Forrester Research, projects in a report that “the European email market will grow by 12 percent per annum” through 2012. Additionally, Jennings finds that “marketers will use more sophisticated targeting, messaging and analytics to engage the critical consumer.” The Facultas team brings many years of experience in managing the email and online marketing spectrum, from strategy to technology integration through to full-service online marketing campaigns. As a leading Lyris reseller in Europe since 2004, many of Facultas’ current customers already standardize on Lyris email marketing solutions, such as British Museum, Hand Picked Hotels and Kitbag.com. They will continue to be fully supported and have the added benefit of leveraging the extended reach and resources of the growing Lyris organization. “The integrated technology and industry know-how of the combined Lyris and Facultas team is unmatched in the UK market,” said Andrew Robinson. “Facultas customers can now reap the many value-add benefits that come from being serviced by a global organization and take advantage of the vast array of technology, services and industry expertise Lyris has to offer.” Related Resources: Lyris, Inc. More on Lyris HQ Interact with Lyris on Twitter About Lyris, Inc. Lyris, Inc. (OTCBB-LYRI.OB) # # # About Lyris: Lyris is the online-marketing expert that delivers the right mix of technology and industry knowledge to help you simplify your marketing efforts and optimize campaign ROI. http://www.lyris.com End
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