Inspirational case studies from the UK are used to illustrate how people have taken the plunge to set up their own businesses making the most of valuable opportunities along the way. For Jack Smith, Managing Director of Mediaroots, being featured in the book marks the great progress that he has made over the past year. At just 20 years old, Jack’s video-based software training company is growing faster than ever, producing video training DVD-Roms for software such as Adobe Photoshop.
With figures showing that the recession has resulted in British unemployment soaring to over 2 million, more people are now taking control of their own destinies by starting their own business.
Robert Ashton’s new book, How To Start Your Own Business For Entrepreneurs has been written to meet this growing market and to help the ever-increasing number taking the plunge due to today’s uncertain economy.
It is divided into five essential sections about starting a new venture. The book takes entrepreneurs through the essential stages of starting a business from finding opportunities to creating the concept through to building value into a business and making sure it is set to succeed long into the future.
Sections of the book are mapped out for each phase of the business development and clear markers are provided to measure progress and ideas.
Robert says: “400,000 people will start a business over the next 12 months and will need encouragement and practical advice. I’ve written this book to help provide it. ”
The ‘For entrepreneurs’
More information about Robert Ashton can be found at www.robertashton.co.uk
For more information about Mediaroots please visit www.mediaroots.co.uk
Ends
Notes to editors:
• Robert Ashton is an established author, broadcaster, speaker and entrepreneur.
• Robert Ashton is based at Turnpike Farm, an enterprise growth centre in Wymondham.
• Robert's 8 books have been translated into 13 different languages and The Entrepreneurs Checklist is one of the UK's best selling business books.
• How to Start Your Own Business for Entrepreneurs retails at £12.99 and will be available in bookstores from 1 August.
• Jack Smith is 20 years old and based in Peckham, South London. He is a scholar at King’s College London University
