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New York – MOO Publishing Corporation—
The new magazine provides a three-tiered approach to health communication:
1) a physician directory for easy access to local health specialists,
2) professionally authored articles written by local doctors in their area of expertise, and
3) topic-specific articles that address various areas of healthy living.
“This magazine offers something entirely different from other health magazines out there,” said MOO Publishing President and CEO, Dmitry Khabinski. “Readers gain valuable information about hot topics like the swine flu and sun protection, and can browse through articles about a variety of health concerns like allergies and cardiovascular care, but at the same time, they have access to a robust directory of physicians in their area, as well as articles actually written by those physicians.”
Khabinski adds that the new publication will help bring patients and doctors together. “4Health bridges the gap between medical offices and people at home. The medical profession can seem out of reach at times, especially when you’re trying to find just the right person to help with your health concerns. Doctors reveal information about themselves, their expertise, and their practices in our pages, giving readers new insight into the professionals available to them.”
4Health provides benefits not only to readers, but to area healthcare specialists who use the publication to reach out to clients and patients. In addition to the free listing in the directory, doctors, dieticians, naturopaths, chiropractors, and other professionals may invest in ad or article space to explain what they do in a direct, intimate way. They may also talk about breakthrough treatments, new equipment in their offices, or new preventative care that can enhance the health of current and prospective patients. The magazine provides them with a highly polished tool that reaches readers just when they’re in the market for specific physical care.
“We see 4Health as a central gathering place for patients and healthcare practitioners alike,” said Khabinski, “where ideas, information, and concerns can all be addressed in an easy-to-follow format that’s entertaining and extremely accessible. In the end, we want to give healthcare practitioners a way to communicate with readers, and we want to give readers the information they need to take charge of their own health care, and to choose the right medical professional for their needs.”
About 4Health Magazine
4Health is published monthly and has a growing distribution of 20K magazines distributed in 2,500 locations in the New York City metro area, including Manhattan, Brooklyn, Queens, Bronx, Staten Island, and Long Island areas. Magazines are typically free to readers and are available at local medical offices, pharmacies, newsstands, and major food and bookstores. Partners include Maimonides Medical Center and its affiliates, the new Parkway Hospital and its affiliates, Continuum Health Partners, Vantage Oncology, and more. For more information and for online articles, see www.4healthmag.com. To obtain advertising information, please contact Natasha Nazarova 1-800-435-0755, info@medicaloffice.org.
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