MarketsandMarkets: Global Baby Food Market worth US$37.6 Billion by 2014

PRLog (Press Release) - Jul. 30, 2009 - According to a new market research report, ‘Global Baby Food Market (2009–2014)’, published by MarketsandMarkets (www.marketsandmarkets.com), the global baby food market is expected to be worth US$37.6 billion by 2014, recording an estimated CAGR of 5.0% from 2009 to 2014. The North American market is expected to account for nearly 37% of the total revenues.

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The target consumers of commercially-available baby food range from infants (babies aged 6 to 12 months) to toddlers (children up to three years old). Baby food is available in various flavors and in both solid and liquid form. Modern-day time constraints have reduced the use of homemade baby food in both developed as well as developing nations. While U.S. and Europe hold a major share of the global baby food market, emerging economies such as China, India, Brazil, Russia, and Romania represent a high growth rate.

Bottled baby food forms the largest market segment; and is expected to reach US$9.9 billion by 2014 at a CAGR of 4.9% from 2009 to 2014. The markets for baby cereals and frozen baby food are estimated to record revenues of US$9.9 billion and US$ 7.8 billion respectively in 2014 on account of the increasing awareness about baby food products especially in Asia, The markets for baby soups and snacks – estimated to be US$ 3.9 billion and US$5.9 billion in 2014 – present good opportunities as these markets currently have only a limited number of products.

North America is the largest baby food market; and is expected to be worth US$14.17 billion by 2014, accounting for nearly 37% of the total revenues. Europe is the second largest segment and is expected to reach US$10.8 billion by 2014 with a CAGR of 4.4%. The Asian baby food market is expected to grow at the highest CAGR of 8.6% from 2009 to 2014.

Scope of the Report

This report aims to identify and analyze baby food products, as per type, health benefits offered, and target age group.

The report segments the baby food product market into the following micro-markets:
• Bottled baby food market (juices, purees, milk products)
• Baby cereals market (rice, oatmeal, barley, mixed cereals)
• Baby snacks market (puffs, biscuits, cookies, rusks)
• Baby soup market (veg soups, non-veg soups)
• Frozen baby food market (frozen fruit, veg frozen food, non-veg frozen food)

The baby food market is also categorized as per the health benefits of its various products, which aid the development of:
• Brain and eye
• Bones and teeth
• Muscles and bones
• Immune system
• Nervous system
• Vascular system

The baby food market is also categorized as per the age group of the target consumer:
• Newborn (zero to six months)
• Infant (six to twelve months)
• Toddler (one to two years)
• Pre-schooler (two to three years)

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