With the recession hitting the US and the UK, people are now asking how this will affect the economic sectors, specifically the real estate industry. In the Philippines, this will most likely be as one of its “déjà vu”, remembering the 1997 Asian financial crisis that affected not only real estate, but banking and construction as well.
High populated countries like the Philippines rely on export revenue, and can easily fall back on its human resources to survive the crisis. According to the law of supply and demand, if the Philippines’
Beth Collingz, overseas marketing director of PLC Global, lead marketing partners for the Lancaster Brand of Condo Hotels in the Philippines, said that it’s a whole new market out there. “Buying property here is easier than many people think and investment from overseas in tourism real estate is growing, especially in the resort areas of Cebu and Manila itself where rental potential is good”. To maintain sales, it is really a simple matter of being organized, having a great development to market with global appeal, an excellent developer, focus, mind set, intelligence, time, enthusiasm and dedication said Collingz, whose company is a consistent top producer for the Lancaster Brand of Condotel Investments in the Philippines 2004, 2005, 2006, 2007 and 2008. And according to her, “it is the communication factor that will drive sales of Philippine real estate upwards through 2009 well into 2012 and beyond”.
If you would like to know more about Sta. Elena Estates, feel free to visit their website at www.staelena.com or contact them through contactus@staelena.com. A member of Rustan’s Group of Companies, Sta. Elena knows what really counts.
