London, England- BSkyB, the UK’s leading Pay Television provider, is expected to announce 100,000 net additional subscriptions in its financial reporting on July 30th, according to forecasts by analyst firm Strategy Analytics. This will bring the company’s subscriber base to roughly 9.4 million. Sky is on target to hit the 10 million subscription mark by Q3’10, says Strategy Analytics.
Despite a troubled economy and diminished consumer confidence, Sky has managed to hold on to—and indeed, grow—it subscriber base over the past year. This falls in line with survey research just completed by Strategy Analytics, which showed that 89% of UK digital television consumers plan to spend “the same or more” on their television service in the upcoming year as they did in the previous 12 months.
“Leaner budgets force consumers to seek lower-cost recreation and entertainment,”
The survey found that, faced with the economic necessity to reduce household expenditures, only 8% of Britons would drop their pay tv service altogether—40%
“Digital television is surprisingly resilient to economic downswings, and one could even argue that Sky has benefited from the current economic environment,”
Analyst Blog: www.strategyanalytics.com/
European Contact:
David Mercer, +44 1908 423 610, dmercer@strategyanalytics.com
US Contact:
Ben Piper, +1 617 614 0723, bpiper@strategyanalytics.com
