Vennefron Signs & Graphics, a Greater Cincinnati-based custom sign and graphics manufacturer, unveiled its new brand and brand identity today. The work was developed by Greater Cincinnati’s largest public relations firm, Newport based Eisen Marketing Group.
As a third generation family company, Vennefron has evolved from the days of hand-painted signs to using cutting edge technology in developing a wide variety of signs, graphics and logo apparel to businesses and organizations. The new brand identity more cohesively reflects the realities of the organization, showcasing a contemporary, sleek design with a color scheme of white, electric green and black representing strength of character, trust and ideas.
“We designed this brand to communicate two things: the products and service provided by Vennefron are of absolute top-notch quality, and you can trust the staff at Vennefron to give clients the best service and solutions every time,” Eisen Marketing Group president Rodger Roeser says. “We chose a color scheme and brand identity that clearly differentiates them from the competition. Vennefron needed a look that showed that they are innovative, modern and experts at their trade, while still tipping the hat to the workmanship, care and craftsmanship the company was founded upon.”
Vennefron’s new logo, which features a play off the “V” in their name, symbolizes the hands-on support and care that Vennefron provides its customers. It embodies Vennefron’s precision and attentiveness to customer satisfaction. Roeser explained that once the brand was uncovered and crystallized, individual brand identity pieces were developed that represent the new brand. Vennefron will be unveiling new business and marketing collateral, a new website and a series of public relations events and promotions over the course of the year.
“The new brand is so different from the competition,”
