IFR Group
IFR Monitoring reports price volatility still exists in 10+ megapixel cameras even after the 12 megapixel ceiling has been hit by retailers. Over an 18 month time lapse analysis of 10+ megapixel compact camera advertising in Canada overall average pricing dropped 23%.
Wal-Mart broke the barrier with the lowest price yet at $78 in May 2009 with the POLAROID i1035. Future Shop followed in June 2009 with $79 but for two different models; the OLYMPUS FE25 and the INSIGNIA NSDSC-10, their own branded product.
See image of time lapse: http://www.ifrmonitoring.us/
The time lapse (shown here) illustrates the Top 5 retailers in Canada for 10+ Megapixel Compact Camera advertising along with their average prices over time. Henry’s has consistently remained above the national average (gray line) focusing on higher price-points, while Best Buy and Future Shop have flirted above and below. Calgary-based Visions shows a clear departure from the rest giving way to lower prices and higher volatility.
The actionable data provided by IFR Monitoring helps retailers and manufacturers measure critical advertising and shelf share across the country and around the world. IFR Monitoring exists in over 40 countries, and is part of the GfK Group, the No. 4 market research company worldwide.
This snapshot analysis is provided by IFR Monitoring Print Tracking services. IFR Monitoring covers the Top 40 major newspapers across the Canada, including 20 key mailbox locations from the Top markets. For further information contact Steve Baker at Sbaker@ifrmonitoring.com
Photo:
http://www.prlog.org/
