ITC’s Vivel launched VivelWOW.com a unique website dedicated to women. The website is a part of Vivel’s new initiative – WOW (Women on Wednesdays). WOW celebrates the truly special beauty of women by bringing the magic world of cinemas to them at a special price with a host of other goodies.
Young women all over India can log in to VivelWOW.com and check out which are the movies playing at their nearest theatres. All they need to then do is walk into the theatre with a bunch of girlfriends on Wednesday, and avail of fantastic discounts on the movie tickets.
There a host of other fun things to do on the site including commenting or contributing articles on beauty, hair care and skin care, glamour, celebrity lifestyle etc. They can take part in discussions on ‘Let’s Talk’ and read about the forthcoming movies and reviewing them. All members of VivelWOW.com will win points each time they take part on the site and win loads of goodies like Audio CDs and Movie DVDs, free Movie Tickets, fine fragrance hampers and a grand dinner for two at the ITC hotel along the way. Maximum point winners also get a chance to win a date with Hrithik Roshan, Kareena Kapoor and Amrita Rao.
Women will get an opportunity to join, gossip, read about movies etc & win exciting prizes just for enjoying yourself. This is a unique opportunity brought to you by Vivel because it feels that every woman is special & deserves to be made to feel so.
VivelWOW.com truly allows a woman to celebrate and enjoy and her beauty and have a good time with her friends. They can also learn how to take care of their beauty and also share tips on nourishment, protection & moisturisation of skin and hair.
Join VivelWOW.com to learn how to control your world with your beauty!
About Vivel: From the house of ITC Limited, Vivel is a range of personal care products that currently has in its portfolio, soaps & shampoos. Developed at ITC R&D Centre, Vivel offers a unique value proposition of bringing to you the Total Care of Nourishment, Protection & Moisturisation packed in every single product under its umbrella. Designed to suit the unique needs of each consumer, Vivel believes that every woman has the beauty & the power to control her world & it’s the brand’s constant endeavour to help more & more women realize & explore their beauty with Vivel’s range of products.
